Communicating and embedding newly relaunched brand values into the consciousness of all stakeholders was essential but challenging.
A values booklet (and accompanying staff photography and videography) was crafted, articulating the refreshed brand values in a clear, compelling manner, helping everyone from employees to partners grasp and embrace the updated brand values.
The values booklet became a cornerstone of the brand’s values reference-point, being a key resource for both employees and external stakeholders.
